Cash Gifting Postcards Advertising TipsDirect mail in the form of cash gifting postcards can be one of most effective and quickest ways of generating leads. This marketing strategy is a relatively expensive advertising option and therefore any mistakes could be very costly. Post card marketing can produce increased traffic to your web site and high-quality sales leads. There are many issues that need to be considered for a successful campaign, from the design of the card and the ad to the timing of the campaign. Here are some useful tips: (1) Choose the Right Cash Gifting Program: Given the cost a launching a typical cash gifting postcards campaign, this promotional method should only be used for a high-value gifting opportunity. The number of leads generated from a post card advertising campaign is usually less than 2%. Also, since this is an offline method it is important to promote only legal gifting programs. In practice this would rule out any gifting scheme that does not have some product alongside the business opportunity. In order to maximize your return on investment promote only highly attractive and desirable programs which are easy to get sign-ups. (2) Use High Quality Targeted Mailing List: Do not just send the postcards out to a random or general list of names. Instead use high quality leads from leads broker or your own sources. It is the cost of buying good quality leads which make postcard marketing expensive. (3) Keep It Simple & Brief: There is not enough space on a typical postcard to provide sufficient information for a prospect to be able to make a buying decision. Postcards are best used to generate inquiries only. Also, generating inquiries would enable the cash gifter to collect contact information with which they could follow up in the future with those prospects who don’t buy on the first contact. (4) Make It a Message from Friend: Design your postcard to appear at first glance like a message from a friend instead of looking like a magazine ad which has been printed on a postcard. It will most certainly increase the number of positive replies that you will get. A post card that looking like a friendly message is more likely to produce a pleasant emotional reaction from your readers, as opposed to the harsh emotional reaction most people tend to have towards advertising. (5) Message Should Contain a Call to Action: Tell people what to do next. Use your call-to-action to move the reader forward. Make your call-to-action stand out from the copy around it. Repeat your call-to-action on both sides of the postcard (using callout boxes or starbursts as needed). Make it as simple as possible for the reader to respond. Give your readers more than one way to respond. (6) Testing and Tracking: Make sure you have a means to track and test the response rate or effectiveness of your advertising efforts. You cannot begin to seek to improve your results until you know what those results are. You should therefore include a way for the respond to the postcard marketing to be easily tracked back to a particular campaign. You could, for example, include a landing page URL that is only promoted through a specific advertising campaign; Other techniques that can be used to track responses include special phone numbers or extensions, and special post office boxes for mail order responses. Cash gifting postcards marketing, as an offline method, will be particularly useful for those who are new to internet marketing. It is quick, and if properly implemented could also be very cost effective.
|
